Market Structure Partners collects personal information separately from this website via a mutual exchange of information from interested parties, usually in the form of a physical or electronic business card.  We use this information to carry out our normal business and may also use this information to send occasional updates and newsletters to these contacts.

As a visitor to this Site, you can engage in most activities without providing any Personal Information and individual details about you are not recorded.

However, if we require you to register to receive certain reports published on this site we may collect the following Personal Information from you:

  • Contact information such as your name, phone and fax numbers, address and email address; and
  • Where applicable, billing information such as the number, expiration date, card type and billing address of your credit card;
  • Demographic information such as your job title, job description and company name and company type; and

Depending upon the activity, some of the information that we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity.


Upon request Market Structure Partners will provide you with information about whether we hold, or process on behalf of a third party, any of your personal information. To request this information please contact us at

You have the right to access and correct, or delete your Personal Information and privacy preferences at any time. This may be accomplished by sending a request to


We do not onward sell, share or rent any data that we collect about you other than to sub-contract some data processing to third parties for administration and data maintenance purposes.  Our sub-contracted data processors are only providing services on behalf of Market Structure Partners.


When you use the Site, our third party sub-processors contracted by Market Structure Partners may also collect certain technical and routing information about your computer to facilitate your use of the Site and its services. For example, we may log environmental variables, such as browser type, operating system, CPU speed, and the Internet Protocol (IP) address of your computer. We use these environmental variables to facilitate and track your use of the Site and its services. Market Structure Partners also uses such environmental variables to measure traffic patterns on the Site. To better understand the needs of our visitors to the Site we may occasionally match such information with your Personal Information.


We will retain your information for as long as we run a business where we have a mutual interest and you have provided us with an exchange of contact details.  If you wish to delete your contact information, please contact us at  We will respond to your request within 30 days. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.


The Personal Information that you provide to us in the ordinary course of business is protected in several ways.

  • Your Personal Information resides on secure servers that only selected Market Structure Partners personnel and contractors have access to via password.
  • Your Personal Information is encrypted whenever it is transmitted
  • When you enter sensitive information (such as credit card number) on our registration or order forms, we encrypt that information using transport layer security technology

We strive to protect the Personal Information submitted to us. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we take into account the sensitivity of the Personal Information we collect, process and store, and the current state of technology to use these measures protect your Personal Information, we cannot guarantee its absolute security.

If you have any questions about security on our Web Sites, you can send email to us at


Like many websites, this Site uses cookie and tracking technologies including Google Analytics. These technologies are used in analyzing trends, administering the site, tracking users’ movements around the site and may automatically collect information as you browse, such as Internet Service Provider, browser type and version, operating system and device type, average time spent on our site(s), pages viewed, information accessed, the Internet Protocol (IP) address used to connect your computer to the Internet and other relevant statistics. Such information is sometimes referred to as web analytics and/or clickstream data.

We may receive reports based on the use of these technologies on an individual as well as aggregated basis.  More on how Google uses your data can be found here:


Online analytical tracking is facilitated through cookies that are used to track data that enables us to understand how the website is used and improve its performance and the user experience.

A cookie is a small, unique text file that a website can send to your computer when you visit a site. We may use session cookies, which terminate when a user closes his or her browser, and/or persistent cookies, which remain on the user’s computer until manually deleted.  Most web browsers can either alert you to the use of cookies or refuse to accept cookies entirely. If you do not want us to deploy cookies to your browser, you can set your browser to reject cookies or to notify you when a website tries to put a cookie on your computer. Rejecting cookies may affect your ability to use the Site.

Information on cookies and Google’s use of them can be found here:



You may “opt out” of receiving Market Structure Partner’s email updates, newsletters by emailing


If you do not wish Google Analytics to collect your data, you can opt-out using the Google browser add-on, here:




Market Structure Partners reserves the right to amend the Privacy Policy from time to time at its sole discretion and will provide notice by email or on the home page of the Site when we make material changes to this Privacy Policy prior to the change becoming effective. If as the result of such changes, you want to alter the ways in which Market Structure Partners is allowed to use your Personal Information, you can do so by contacting us at

You will be deemed to have been made aware of, and will be subject to, any material changes to the Privacy Policy after such notice has been posted.


Our Site includes links to other Web sites whose privacy practices may differ from those of Market Structure Partners. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any Web site you visit.


Individuals located in certain countries, including the European Economic Area, have certain statutory rights in relation to their personal data. Subject to any exemptions provided by law, you may have the right to request access to Information, as well as to seek to update, delete or correct this Information.

To the extent that Market Structure Partners’ processing of your Personal Data is subject to the EU General Data Protection Regulation, Market Structure Partners relies on its legitimate interests, described above, to process your data. Where Market Structure Partners processes certain Personal Data for its own direct marketing purposes, you have a right to object to Market Structure Partners’ use of your Personal Data for this purpose at any time by sending an email to

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this Web site, you can contact us as